Case Study of Kishore Biyani:
Segmentation refers to a process of bifurcating or dividing a large unit into various small units which have more or less similar or related characteristics. Market Segmentation Market segmentation is a marketing concept which divides the complete market set up into smaller subsets comprising of consumers with a similar taste, demand and preference.
A market segment is a small unit within a large market comprising of like minded individuals.
One market segment is totally distinct from the other segment. A market segment comprises of individuals who think on the same lines and have similar interests.
The individuals from the same segment respond in a similar way to the fluctuations in the market. Basis of Market Segmentation Gender The marketers divide the market into smaller segments based on gender.
Both men and women have different interests and preferences, and thus the need for segmentation. Organizations need to have different marketing strategies for men which would obviously not work in case of females.
A woman would not purchase a product meant for males and vice a versa. The segmentation of the market as per the gender is important in many industries like cosmetics, footwear, jewellery and apparel industries.
Age Group Division on the basis of age group of the target audience is also one of the ways of market segmentation. The products and marketing strategies for teenagers would obviously be different than kids.
Individuals are classified into segments according to their monthly earnings. The three categories are: Mid Income Group Low Income Group Stores catering to the higher income group would have different range of products and strategies as compared to stores which target the lower income group.
Marital Status Market segmentation can also be as per the marital status of the individuals. Travel agencies would not have similar holiday packages for bachelors and married couples.
A beach house shirt or a funky T Shirt would have no takers in a Zodiac Store as it caters specifically to the professionals. Types of Market Segmentation Psychographic segmentation The basis of such segmentation is the lifestyle of the individuals.
Behaviouralistic Segmentation The loyalties of the customers towards a particular brand help the marketers to classify them into smaller groups, each group comprising of individuals loyal towards a particular brand. Geographic Segmentation Geographic segmentation refers to the classification of market into various geographical areas.
Nestle promotes Nescafe all through the year in cold states of the country as compared to places which have well defined summer and winter season.Project on Inventory Management Big Bazaar Discuss Project on Inventory Management Big Bazaar within the Elements Of Logistics forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; The Project Report on Inventory management of Big Bazaar.
Perpetual inventory system is that system of inventory management in which issue, receiving and balance of material can easily be known, recorded and checked. With the use of barcode scanner and other inventory management software, it can easily be possible.
An inventory management system will help e-commerce sites manage their inventory better. Event Management System Event management companies can use one such system for sorting employees according to events.
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